Privacy Policy

We take seriously the collection of any personally identifiable information and personal contact information ("personal information") from our visitors and are committed to protecting each visitor's privacy in accordance with these policies. We use the term "members" to include registered members of Eight Factors, Inc. and any other person that accesses our websites at any point for any amount of time, unless designated otherwise. Please carefully review our information collection practices and privacy protections below. By using our Website, you agree to our practices and policies.

Eight Factors, Inc. owns and operates the8Factors.com website and all websites under the root domain of The8Factors.com (collectively referred to in this statement as the "Website"). You may contact us directly if you have any questions regarding the content and material on the Website or if you have any questions about our privacy policies. Please contact us at legal@The8Factors.com or Privacy Officer, Eight Factors, Inc., 3030 Ashby Ave. Suite 103, Berkeley, CA 94705

We provide various informative, educational, and entertaining features as part of the Website. To operate these features, we collect certain non-personal and personal information from our visitors for specific purposes. For Website activities that request personal information, you agree to provide accurate and current information about yourself. We may conduct contests, sweepstakes and/or special events through the Website. To participate in these events, you must meet the designated criteria for participation including minimum age requirements (for example, twenty-one (21) years of age or older) and any other terms and conditions stated for the specific event.

We may retain personal information for an indefinite amount of time to preserve our database and to comply with various federal and state laws.

To participate on the Website, or in online activities, special events, contests, sweepstakes or other features available on the Website, you may be required to provide personally identifiable information such as your name, street and e-mail addresses, telephone number, birth date and gender ("personal information"). We may also survey visitors about various topics, including how we can improve our website and services. Response to our surveys is entirely voluntary.

We collect personal information for several important purposes, including to operate our membership base, protect the security of our visitors and the Website, improve our service and the Website, distribute our newsletters, notify the winners of our contests and sweepstakes, allow participation in specified activities and for future marketing and/or promotional use in connection with the Website and other products and services provided by Eight Factors Inc.

The only personal information the Website obtains about you is information voluntarily provided by you through the Website. You may visit the Website and navigate publicly available content without giving us personal information. We also offer some content exclusively to subscription members. In order to access this premium content, you must register as a member, which requires you to provide us with some personally identifying information.

To gauge the effectiveness of the Website, we may collect non-personal information about our members and visitors, such as Internet server and browser identification, the Internet service provider, clickstream information, the web page from which a person enters our site, webpages visited, duration of visit and domain type. This information does not reveal a visitor's personal identity.

We may produce certain contests, sweepstakes and special events with the support of affiliated or non-affiliated sponsors and/or promotional partners. The personal information collected through the Website in conjunction with such events may also be used for the marketing of additional services and events by Eight Factors, Inc. and/or its promotional partners and sponsors beyond the contest, sweepstakes and/or special event. Depending on the event, visitors will be able to either grant their approval on how their personal information will be used before it is collected ("opt-in"), or choose to deny use of their information for additional purposes ("opt-out").

For each contest, sweepstakes, and/or special event, we will post on the Website applicable rules or terms for the event, and if necessary, post any supplemental terms and conditions or privacy provisions. To the extent there is a conflict between those privacy provisions and this policy, the privacy provisions for the specific event will govern.

For the convenience of our visitors, we may provide the opportunity to purchase certain goods, merchandise and services through the Website. Companies other than Eight Factors, Inc., its parents, partners, affiliates or subsidiaries may handle some of these transactions. We call these companies that conduct our e-commerce operations, order fulfillment and/or contract services "operational providers". If you choose to use these optional services, our operational providers will request your personal information to fulfill your order or request. The voluntary submission of your personal information to these operational providers, including your order or request, will be governed by the specific provider's terms of usage and privacy policies. To facilitate an order or request, we may share your personal information with the operational provider. The operational provider may also share your personal information with us. We will store this information in our membership database. In most instances, we request that our operational providers adhere to the provisions in our privacy policy and that such providers only share visitors' personal information with Eight Factors, Inc., unless necessary to complete a visitor's request or order. We also request that these providers only use the personal information for the purpose of conducting the sale or fulfilling the requested service or order. However, you must read an operational provider’s privacy policy to determine the extent of use and disclosure of your personal information collected online. Eight Factors, Inc., its parents, affiliates and subsidiaries are not responsible for the collection, use and disclosure practices of operational providers, nor is Eight Factors, Inc. responsible or liable for the products or services provided by operational providers.

We only share or disclose your personal information with companies other than Eight Factors, Inc. when it is required by law, disclosure is necessary to operate the Website or certain Website services, to protect the safety of our visitors, employees or property and/or when disclosure is consistent with Eight Factors, Inc. practices for services that are similarly provided offline.

We may in the future share personal information with our parents, partners, affiliates or other entities for other purposes. If we decide to enter into such sharing arrangements, we will disclose to our registered members and in this Privacy Policy the name of the entity(s) that we will share information with, what type of personal information will be shared, how the information will be used, and how to contact us if you do not want us to share your personal information ("opt-out").

We may collect and provide aggregate information about our visitors to our advertisers, sponsors, promotional partners, and affiliates, such as how many persons visited a particular page or activity or the likes and dislikes of our visitors, but this information does not include personal information about any individual visitor. We may obtain geographic information such as zip code clustering from other sources, but this aggregate information will not reveal any personal information about a specific visitor.

This site uses cookies or other tracking devices. A cookie is a small data file that contains a unique identification number that a website places on your hard drive when you visit a site. The "cookie" is able to store information such as data about your computer, the type of browser you use, and how many times your computer visits a certain site. Cookies do not allow the Website to access personal information that you haven't already provided. Cookies enable us to track how often visitors are visiting our website and specific pages, the number of entries in specific events, the estimated audience size for sponsors and advertisers, and user preferences. You can refuse to use cookies by turning them off in your browser. Please contact your browser's software manufacturer for questions on how to disable your cookies. You do not need to have cookies turned on to use most of the Website. However, you may find that some areas on the Website will be slower, or may not function at all, and you may not be able to participate in certain activities such as contests or sweepstakes if the cookies are disabled.

The Website may use clear GIFs [Graphics Interchange Formats] (also known as pixel tags, web beacons or web bugs). A clear GIF is a tiny line of code that is programmed to collect certain information about a visit to a particular website. We use GIFs to gather non-personal, aggregate information on visits to our website, track usage of website links and assist with registration and other features. We do not disclose personal information that may be linked to our GIF collection practices to third parties. Other websites that you may link to through the Website may also use clear GIFs. Eight Factors, Inc., its parents and subsidiaries are not responsible for the use of clear GIFs by other website operators. Visitors must review other website operators' privacy policies to determine the type and extent of tracking devices used.

The Website may post banner ads and other forms of advertisements, and/or links to the websites of affiliate entities or of advertisers or sponsors who are companies that are not owned or operated by Eight Factors, Inc., its parents, affiliates or subsidiaries. These entities may independently solicit and collect personal information, or send their own cookies and/or clear GIFs to our visitors. The data collected is used in order to provide advertisements about goods and services that may be of interest to users of the Website and other interactive media and may be used to keep track of user response to each advertisement.

Many large advertising networks are members of the Network Advertising Initiative (NAI), a cooperative on online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices. The NAI has developed a tool that allows consumers to opt out of targeted advertising delivered by NAI members' ad networks. To learn more about opting out of targeted advertising or to use the tool, click here.

Please be advised that when you link to or visit an advertiser's or sponsor's website, we may frame the site with our website logo; however, you will be subject to the privacy policy and terms of usage agreement of that website operator. Eight Factors, Inc., its parents, affiliates or subsidiaries will not be responsible for advertiser or sponsor ads and/or links or the content, activities, information collection, use and disclosure practices of the websites of advertisers and sponsors.

We may also provide co-branded services or promotions with certain sponsors or other entities. As a part of these services or promotions, we may request the submission of your personal information through the Website for participation and/or registration. We may also share your information with the sponsor or entity assisting with the service or promotion to fulfill your request. If the co-sponsor or other entity collects your personal information, they may also share your information with us.

We require our employees to protect the privacy of all information collected over the Website. Only employees and supervisors with specific authorization have access to databases containing visitors' personal information. The databases are protected in a secure facility. Credit card information is transmitted via encrypted technology. If we decide to share visitor information with other members of the Eight Factors, Inc. family, the receiving entity will also maintain the security and integrity of personal information collected over the Website. That said, it is not possible to guarantee the security or integrity of information you disclose online since a sufficiently powerful attack from an unauthorized third party, however unlikely, could compromise your data.

For the convenience of our visitors, we may offer a list of helpful website links provided by other entities and/or persons. Eight Factors, Inc. does not endorse or recommend, nor is it liable for, the products or services of any websites not owned or operated by Eight Factors, Inc.. When you visit other websites you will also be subject to the privacy policies and terms of usage agreements, if any, of that website operator.

We will review our security measures and Privacy Policy on a periodic basis, and we may modify our policies as Eight Factors, Inc. deems appropriate. We may also change or update our Privacy Policy if we add new services or features and will post these changes in this policy. We encourage you to review our Privacy Policy on a regular basis.

Eight Factors, Inc. respects the privacy of your child and we want to share with you our policies regarding children under the age of 13. We have developed this site to appeal to visitors over the age of 13. Although visitors of all ages may navigate through our website, we do not knowingly collect personal information from persons under the age of 13. If upon notification by a parent or guardian, or discovery by other means, that a child under 13 has improperly registered on this site by using false information, we will immediately cancel the child's membership and/or participation and delete the child's personally identifiable information from our records.

If we decide to request information from children, we will require verifiable parental consent before we collect any personal information from children under 13 years of age, except in the following circumstances allowed by law:

• To provide notice and get consent from a parent or guardian;
• To respond to a one-time request from a child, after which we will immediately delete the child's information;
• To fulfill a child's request for a subscription to a online newspaper, magazine or specific information on a regular basis and we will notify the parent or guardian before we contact the child again;
• To protect the safety of a child who is participating on this site; and
• To protect the security or integrity of the site, take precautions against liability, respond to a validly executed subpoena or warrant from law enforcement, or if permitted under other provisions of law.